Breakfast is having a moment in 2024, with fast-food chains, fine dining restaurants, and supermarkets focusing on breakfast and brunch offerings. This trend, influenced by changes in eating habits during the pandemic and the economic impact of inflation and recession fears, positions breakfast as a more affordable option compared to lunch. Aiming to capitalize on this trend, Burger King is offering its Croissan’wiches (croissant breakfast sandwiches) for just one cent on January 30th, in celebration of National Croissant Day. All customers have to do to take advantage of this offer is place a minimum order of $1 online or through the app during breakfast hours.