Target has launched Dealworthy, a new low-price brand featuring nearly 400 products across various categories, including apparel, essentials, electronics, and home, with prices starting under $1. The brand offers affordable options, with most items priced below $10 and certain electronics up to 50% cheaper than other brands at Target. The rollout begins this month, with plans to expand the product line through 2024 and into early 2025, enhancing Target's extensive portfolio of over 45 owned brands that contribute to over $30-billion in annual sales. This launch aligns with Target's commitment to value and the products carry Target’s "owned brand promise," which allows a one-year return window to ensure customer satisfaction.