The Most Popular Easter Candy

Are you excited for Easter? Two-thirds of Americans are, according to a new report from Instacart, and 92% of them plan to stockpile candy.

So what candies will be filling Easter baskets? According to Instacart sales data, the most popular Easter candies are:

  1. Reese’s Peanut Butter Eggs
  2. Hershey’s Milk Chocolate Bars
  3. Reese’s Peanut Butter Cups
  4. Cadbury Milk Chocolate Easter Candy
  5. Starburst Jelly Beans
  6. Kinder Chocolate Candy Egg with Toy
  7. Hershey’s Milk Chocolate Candy Eggs
  8. Lindt Hollow Milk Chocolate
  9. Peeps Yellow Marshmallow Chicks
  10. M&M's Easter Candy

Instacart’s Easter report also reveals:

  • Bubbles are a big hit at Easter, with sales of them surging 685% during the week ending on Easter 2023 compared to the yearly average.
  • Other items that see a big increase that week include jelly beans (up 963%), cotton candy (up 596%), chalk (up 494%), stuffed animals (443%) and flower plant seeds and bulbs (471%).
  • The most popular fresh cut flowers for Easter on Instacart are tulips, lilies, daffodils, peonies and sunflowers.
  • Ham is a top choice for Easter dinner, appearing on nearly three-quarters of holiday tables. Orders for ham skyrocket 291% at Easter, compared to the rest of the year.

Source: Instacart


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