Let's all hope this study starts a MASSIVE CHRISTMAS PRICE WAR.  Bloomberg Industries analyzed the prices on 125 popular toys to figure out who's got the cheapest prices this Christmas.  And the winner is . . . Amazon.

 --Walmart came in second, but Amazon had lower prices than Walmart on 44% of the toys.  Walmart was lower on 13%.  The rest were the same price.  Both Amazon and Walmart beat Target, Kmart, and Toys "R" Us on 80% of toys.