Let's all hope this study starts a MASSIVE CHRISTMAS PRICE WAR. Bloomberg Industries analyzed the prices on 125 popular toys to figure out who's got the cheapest prices this Christmas. And the winner is . . . Amazon.
--Walmart came in second, but Amazon had lower prices than Walmart on 44% of the toys. Walmart was lower on 13%. The rest were the same price. Both Amazon and Walmart beat Target, Kmart, and Toys "R" Us on 80% of toys.