If Taco Bell becomes an upscale restaurant, I will no longer understand anything in this world.
--In Commerce City, Colorado, Taco Bell has opened up its first UPSCALE location. It's a prototype of a fancier, more modern Taco Bell that they hope is the first of many.
--The restaurant has aluminum walls, bright purple lighting, contemporary artwork, and free Wi-Fi. A representative said, with a straight face, quote, "At nighttime it shines like a beacon of purple light."
--The new restaurant is part of Taco Bell's plan to compete with Chipotle and other more high-end taco and burrito places. They've also been rolling out a new nationwide "Cantina Bell" menu that uses more expensive ingredients.
--And believe it or not . . . this actually SHOULD make Chipotle nervous. Last week, a big-time hedge fund investor told people to short Chipotle stock because Taco Bell really could steal their customers away . . . and the stock dropped 6%.
(--Here's a photo of the new upscale Taco Bell.)